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This is our general Privacy Policy. If you are a participant or an invited participant in one of our research studies (having been contacted either directly by us or a third party on our behalf) please see our separate Participant Privacy Policy here
Who are we?
We are Redblue Research Ltd (Redblue), an independent market research and strategy company. You can contact us any time via the details at the end of this policy or via the contact page on
We’re committed to ensuring that your privacy is protected. If you provide us with any information which could identify you (personal information) when using this website, please know that it will only be used in accordance with this privacy statement.
We are the data controller in relation to the personal information processed in accordance with this policy, except where this policy explains otherwise. 
What personal information do we collect?
We may process your personal information if you fall into one of the following categories:

  • You are one of our clients, or you work for one of our clients


  • You use our products or services


  • You are a participant or an invited participant in one of our research studies – having been contacted either directly by us or a third party on our behalf (please see our separate Participant Privacy Policy here)

Information we obtain from your communication with us:

  • Information about you via various communication channels such as phone, e-mail, via our website, via social media.
  • Information you give us or that we obtain when you use our website, obtain or subscribe to our products or services, supply us with products or services, enquire about a product or service, place an order, or contact us to report a problem, or do any of these things on behalf of the person that you work for

Information we may obtain when you use our website:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform


  • Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our team or social media handle used to connect with our team

What do we do with the information we gather?
We require this information to understand your needs and provide you with a better service, in particular for these reasons:

  • To improve our products and services
  • To periodically send promotional emails about new services, events, publications and other information which we think you may find interesting (using the email address which you have provided us)
    • We will not sell, distribute or lease your personal information to third parties for marketing purposes
    • Anything we send you will be related to Redblue. We won’t send you anything from third parties
    • If you have previously agreed to us using your personal information, you may change your mind at any time by unsubscribing to at the bottom of the mail you receive 
  • Internal administration / record keeping / auditing

Who do we share your information with?
We may where appropriate share your personal data with appropriate third parties including:

  • Our business partners, customers, suppliers and sub-contractors for the performance of any contract we enter into or other dealings we have in the normal course of business with you or the person that you work for
  • Our auditors, legal advisors and other professional advisors or service providers
  • Analytics and search engine providers that help us in the improvement and optimisation of our site

When else might we disclose your details?
We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets subject to the terms of this privacy policy
  • If we (or substantially all of our assets) are acquired by a third party, in which case personal information held by us about our customers will be one of the transferred assets
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of supply and other agreements with you; or to protect the rights, property, or safety of our business, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction

What is the legal basis for our processing of your personal information?

  • Either by consent - where it is required to have this, we will obtain and rely on your consent in relation to the processing concerned (see below for how to withdraw your consent)
  • Otherwise:
    • For the performance of a contract to which you are a party or in order to take steps at your request prior to entering into such a contract
    • For legal obligation compliance
    • For the purposes of the legitimate interests pursued by us or another person, provided these interests aren’t overridden by your interests or fundamental rights and freedoms in relation to personal information

Where do we process your personal information?
We generally store and process your information within the European Economic Area (EEA). Where this is not so, for some support services outside the EEA who work for us or for one of our suppliers, we will take all steps reasonably necessary to ensure that it is subject to appropriate safeguards, such as relying on a recognised legal adequacy mechanism.
How long do we process personal information for?
We process personal information only for so long as is necessary for the purpose(s) for which it was originally collected, after which it will be deleted or archived unless we need to process it for the purpose of compliance with legal obligations or for another legitimate and lawful purpose.
How do we keep your data secure?
We’re committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable organisational and technical processes to keep data safe and secure.  
How we use cookies
The Redblue website does not currently use cookies.
Controlling your personal information – your rights
You may choose to restrict the collection or use of your personal information in the following way:

  • You may request details of personal information which we hold about you – contact details are at the end of this policy
  • If you believe that any information we have is incorrect or incomplete, please write to or email us as soon as possible. We’ll promptly correct any information found to be incorrect

In certain circumstances (normally where it’s no longer necessary for us to continue to process it), you may be entitled to request that we erase the personal data concerned.
Where we are processing your personal information for marketing purposes or otherwise based on our legitimate interests, you may in certain circumstances have a right to object to that processing.  If you wish to object to any relevant processing, you can contact us in order to do so.
Where we are processing your personal information on the basis of your prior consent, you may withdraw your consent at any time, after which we shall stop the processing concerned.
If you have a complaint about any processing of your personal information being conducted by us, you can contact us or lodge a formal complaint with the Information Commissioner:
Please note that we may be required to ask you for further information in order to confirm your identity before we provide any information requested.
How can you contact us?
For the invoking of rights or any queries please contact our Data Protection Officer, all other enquiries via:
Our data protection officer is Tom Scrimgour who is contactable via email at, via phone on 020 7099 1813 or via post at Redblue, 18 Circus West Village, Battersea Power Station, London, SW11 8AH.
Alternatively you can visit our website at for more ways of getting in touch.
Date of this policy
We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. The current date of this policy is effective from April 13th 2022.